Air Serbia Launches “Keep Boarding” Service

Air Serbia has launched a program titled “Keep boarding” to enable all passengers to enjoy discounts for different services during their stay in Belgrade and Serbia. Passengers who keep their boarding pass from their Air Serbia flight to the Serbian capital will enjoy discounts for hotel accommodation, restaurants and cafes, tourist attractions, museums and transportation. Several dozen partners are now collaborating with Air Serbia on the project, in a bid to strengthen Belgrade’s offer to tourists.

To enjoy the privileges and discounts, passengers need their original boarding pass from their Air Serbia flight, which they can show at participating outlets within a week of their arrival to the country.

The discounts can only be used by the person whose name is printed on the boarding pass, however, families can enjoy discounts for all members by showing a single boarding pass. Current participating partners include six hotels, amongst which are the Metropol Palace, Radisson Collection and Falkensteiner, five restaurants, three pubs and coffee shops, three museums and two transportation service providers, including Budget rent-a-car.

Commenting on the new service, Air Serbia’s General Manager for Commercial and Strategy, Jiri Marek, said, “We wanted to create added value for passengers and allow them to get an improved and complete travel experience for the price of their ticket, not just transportation to their destination.

Our goal is also to contribute to the quicker recovery of the hospitality sector which, like the aviation industry, is among those most affected by the coronavirus pandemic. Belgrade has a lot to offer to its visitors, and we believe that with this project, we will provide an impetus for strengthening economic activity in the capital”.

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